Hispanic Market Pro’s online store of CDs and books features some of the industry’s best educational resources for Hispanic market beginners and veterans alike. If you know of a book or other educational resource that we should include in this catalog, please contact hispanicmarketpro@yahoo.com
 

	Meet The Press: The Nation’s Leading Hispanic Youth Media Outlets The Latino youth market represents one of the most elusive yet growing segments of the Hispanic Market and no one is better equipped to help you reach them than the entertainment media outlets that specifically cater to them. Join Hispanic Market Pro June 14 for a national teleseminar that will feature top Hispanic entertainment youth media outlets. Our media panel will give you actionable advice to help you score coverage in their media outlet. You'll learn the key differences between various Hispanic youth media, the top do's and don'ts when pitching each of them, what stories they want and what horrible mistakes to avoid. $95
	Latino Clicks: Hispanic Internet Masters Reveal What Works-And What Doesn't-In The New Web 2.0 Era YouTube and MySpace may be all the rage now but how are those major trends impacting the Hispanic Internet market space and what can marketers expect to see in the Hispanic version of the Web 2.0 era? Hispanic Market Pro gathers Hispanic Internet masters for an in-depth teleseminar that will arm you with actionable advice and insights to make your Hispanic Web marketing initiatives in 2007 relevant, penetrating and measurable. $95
	Executing Effective Multicultural Marketing Campaigns That Reach Hispanics, African Americans and U.S. Asians Leading multicultural PR firms and corporate marketers will discuss in-depth what works ? and what doesn?t ? when planning and executing multi-ethnic outreach targeting the U.S. Hispanic, African American and U.S. Asian communities. $95
	The Impact and Implications of Immigration Reform From Florida to California and in points across the U.S., undocumented immigration is one of the hottest and most contested topics today but what are the implications of this issue for marketing communicators? With this 60-minute session, you'll learn about this often overlooked market. $95
	How to Maximize Your ROI on Hispanic Cause-Related Marketing Partnerships and Social Campaigns Photo opportunities with supersized checks and Hispanic organization leaders are a permanent part of the cause-related marketing tradition but those dynamics are changing. Today, companies, government agencies and other groups are demanding more sophisticated, meaningful and measurable ROI from the non-profit organizations and causes that they partner with. Join Hispanic Market University Feb. 9 for an in-depth, 90 minute strategy and tactics audio conference that will help you plan, execute and measure the effectiveness of your Hispanic CSR and cause-related marketing programs like never before. What are some common pitfalls when working with Hispanic organizations and how do you avoid them? What are the crucial ingredients to a successful Hispanic cause-related marketing alliance and/or campaign? How do you properly calculate how much money or in-kind services to donate to an organization you?re partnering with? How do you build a long term and sustainable partnership with a Hispanic organization or cause? What are some key tools for measuring the success of a partnership? What are some key legal stipulations you need to incorporate in your partnership agreements? How do you match and recruit Latino celebrities to pro-bono causes? This Hispanic Market University program will give you the full scoop on maximizing your partnerships with Hispanic organizations. $95
	Editors Reveal Secrets of Pitching Top U.S. Hispanic and Puerto Rico Women's Magazines Learn how to secure coverage with the top U.S. Hispanic and Puerto Rico women's magazines.What are the key differences between some of the top Hispanic women's magazines? What are some crucial do's and don'ts when contacting them? What are the secrets to building a successful, professional relationship with them? What kinds of stories and trends are in hottest demand at each of these media outlets? This Hispanic Market University program will help you unlock the secrets to better, deeper relationships with key Hispanic women's magazines. $95
	Latin Star Power: How to Maximize Your Endorsement with Hispanic Celebrities Hispanic celebrities can help catapult your brand or company to the top with Latino consumers but marketer beware: working with Hispanic celebrities is fraught with pitfalls you need to avoid. If your company or client is planning to potentially collaborate with a Latino celebrity you need this CD! $95
	The New Digital Frontera: Increasing Hispanic Market Share by Developing the Right Internet Strategy Reaching Hispanics on the Internet--the fastest growing segment of the online population--requires more than a just Spanish-language translation of your current website. It requires the development and execution of a solid strategy that achieves your business objectives while delivering customer value. In this first-of-its-kind webinar, some of the Hispanic online marketing experts share their secrets for developing such a strategy in terms of website development and online marketing, along with best-in-class case studies across various key industries. $95
	Hispanic Marketing & Public Relations: Understanding and Targeting America?s Largest Minority (Poyeen Publishing; Edited by Elena del Valle) provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of 19 U.S. Hispanic market experts. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations and qualitative and quantitative research considerations. $54.95
	Best Practices in Marketing to Affluent Hispanics This 1 hour and 30 minute audio conference,?Successful Strategies and Tools for Marketing to Affluent Hispanics? is part of HMU?s series of professional development audio conferences for Hispanic communicators. $95
	Latino Youth Marketing: Not about Language, More about Culture Media Panel: This 75-minute live audio recording features a media panel with Latino youth-oriented media including PC Martinez of Billboard Latino, Kike Posada of Boom!, Ana Benitez of The Source Latino, Felix Zama of La Kalle FM and Cynthia Corzo of Hispanic Market Weekly. Panel moderated by Manny Ruiz of Hispanic PR Wire. $30.00
	C?mo Enfrentar con ?xito a los Periodistas Authored by top Hispanic media trainer and former journalist Javier Maza and written entirely in Spanish, this book covers all the basics of Hispanic media training but with a slant towards political PR. $25.00
	Gooooollllll!!! Hipanic Marketers Discuss Best Practices, Strategies and Tactics to Score Big in the Hispanic Sports Market $95