Thursday November 17, 2005 Webinar

The New Digital Frontera: Increasing Hispanic Market Share by Developing the Right Internet Strategy

Reaching Hispanics on the Internet -- the fastest-growing segment of the online population -- requires more than a just Spanish-language translation of your current website. It requires the development and execution of a solid strategy that achieves your business objectives while delivering customer value. In this first-of-its-kind webinar, some of the leading Hispanic online marketing experts share their secrets for developing such a strategy in terms of website development and online marketing, along with best-in-class case studies across various key industries.

Your Panelists:
	Lee Vann, President of Captura Group
	Alberto Ferrer, VP Director of Direct and Digital Marketing for The Vidal Partnership
	Peter Blacker, Senior Vice President of Digital Media for Telemundo Network Group LLC
	John Santiago, Co-CEO and Co-Founder of Media 8

Moderator:
Bill Gato, President and partner of Hispanic Digital Network

Here are a few of the practical topics that our expert panel will cover:

	Who's online and what's the best way to reach them
	What are some of the newest trends in Hispanic internet strategy
	English and Spanish language strategies for online Hispanic marketing
	What's ahead for 2006 in Hispanic internet advertising

Now is the time to register yourself and your entire team for this 90-minute training and updating session at 2 p.m. EST on November 17. Simply go to the registration page or dial 305-971-2622 and you’ll be signed on in just minutes.

Why You Should Attend:
If you're seeking to increase your Hispanic market share by leveraging the lucrative opportunities of the fastest-growing online segment, this is a webinar you won't want to miss. You'll hear from a panel of experts who are true pioneers in the Hispanic interactive arena, with over 30 years of combined strategic web development and interactive marketing experience. You'll learn key insights on developing and executing the most effective online strategy. Our experts will share strategic dos and don'ts and best-in-class case study examples.

Who Should Attend:
Hispanic and multicultural branding and online marketing managers who are beginning to develop strategies to reach Hispanics on the Internet in terms of website development and online advertising/marketing; website developers targeting the Hispanic market; strategic planning directors and marketing strategists; general market interactive ad agency creative directors and Hispanic ad agency creative directors who are beginning to delve into the Hispanic interactive arena; Hispanic interactive advertising sales managers.
 

Webinar at a Glance

DATE:Thursday, November 17, 2005

TIME: 2 PM EDT, 1 PM CDT; 12 PM MDT; 11 AM PDT

PLACE: Your computer or telephone/speakerphone

COST: $215, $165 PRSA & HPRA Members, $65 Educators/Students

or call 305-971-2622

Thursday, November 17 Speakers:

Lee Vann is President of Captura Group. He has been recognized as a pioneer and a leading force in the Hispanic online marketing industry with career highlights including launching the Hispanic division of a publicly-traded internet advertising company and most recently founding his own Hispanic interactive marketing company. In 2001, Lee founded Captura Group with a vision for providing Hispanic interactive solutions that generate a quantifiable return on investment. Lee spearheads Captura Group's Hispanic online marketing practice, providing expertise in the areas of Hispanic inlanguage and in-culture online marketing solutions. With Lee's strategic vision and unwavering passion, he leads Captura Group's research, strategy, and marketing teams to concept, plan, and execute integrated online marketing programs that address the client's critical business issues and generate quantifiable results.

Alberto Ferrer is VP Director of Direct and Digital Marketing for The Vidal Partnership, where he is responsible for major accounts such as Nissan, Century 21, MasterCard International and Heineken U.S.A. He began his marketing career at Oasys Software, managing media planning and buying as well as sales-lead tracking and fulfillment, and the company sales database. Then, after several years managing major accounts at Leo Burnett's San Juan office, Alberto joined AT&T as Marketing Communications Manager, managing acquisition and win-back efforts for the U.S. Hispanic market. Following AT&T, he joined J. Walter Thompson Direct in New York. He later served as EVP for Young & Rubicam's direct marketing company Wunderman Miami, where he created the interactive marketing department, and managed clients such as Mastercard, AT&T and Citibank. Alberto continued his career at La Agencia de Orci, as VP Director of Client Services for Honda, Allstate, Tampico and Bally Total Fitness. Alberto holds an MBA with concentrations in marketing and organizational behavior from the Kellogg School at Northwestern University.

Peter Blacker is Senior Vice President of Digital Media for Telemundo Network Group, where he is currently developing the Spanish-language television network's digital media division. Before joining Telemundo in June, Blacker served as the Vice President International and U.S. Hispanic for AOL Interactive, where he spearheaded the October 2002 launch of AOL Latino. At AOL, Blacker developed innovative programs with major marketers, such as Ford Motor Co.'s "Mi Negocio," a Spanish-language website for entrepreneurs and small-business executives. Prior to this, Mr. Blacker held the position of Senior Vice President of Global Sales for StarMedia, where he developed a full revenue plan for StarMedia's global operations and managed all sales teams. Peter Blacker is from New York and holds a Bachelor's degree from Cornell University.

John Santiago is Co-CEO and Co-Founder of Media 8. In 2001, John Co-founded Media 8 Digital Marketing, currently the leading Interactive agency focused on the U.S. Hispanic market, representing clients such AOL Latino, Telemundo, Hertz, U.S. Army and other Fortune 500 brands. John began his career in interactive marketing during its infancy stages in 1996. Since then, John has been involved in launching two industry leading interactive agencies. He is recognized as an industry leader and veteran digital marketer and speaks regularly at industry events regarding Hispanic digital marketing best practices. Under John's leadership, Media 8 has been the recipient of numerous awards for outstanding work in Hispanic digital marketing including Best Internet Media Plan (AHAA 2004), Best Rich Media Creative Awards (MSN Creative awards 2004 & 2005) and multiple Addy creative awards.

Moderator:

Bill Gato is President and partner of Hispanic Digital Network, the nation's first Internet advertising network of U.S. Hispanic newspapers, magazines and radio stations. He is responsible for the company's day-to-day operations, new business development and securing advertising sales for the network. Bill's professional communications career spans more than 17 years in the fields of print journalism, radio and advertising. Prior to joining HDN, he was the Creative Director and Advertising Copywriter for three of South Florida's most-listened-to Spanish-language music radio stations, El Zol 95, Romance 106.7 and Clasica 92. Before entering radio, Bill was a writer and radio columnist for The Miami Herald between 1990 and 1994. Bill has a Bachelor's degree in English from Florida International University and an Associates degree in Journalism.

Register Now
Your teleconference registration includes:

• A site license to attend this 90-minute national conference from the comfort of your office. Invite as many colleagues as you like to join you around a speakerphone, at no extra cost)
• The opportunity to connect with our speakers during the audience Q&A session.

Registration Deadline: 2 p.m. EST, November 17.

Refund Policy: Cancellations before 5 p.m. PDT, two business days before the date of the Webinar will receive a full refund less a $25 service charge. All cancellations must be emailed to us in writing at cancel@hispanicmarketpro.com or by calling HMP at 305.971.2622.